Sanayi313 Architects designs Melis Göral showroom in Istanbul

March 27, 2021

Istanbul-based multi-disciplinary design studio Sanayi313 Architects presentsits latest commercial project: the Melis Göral showroom, a 150 sqm jewellery store situated in the heart of Istanbul’s vibrant Bebek district.


The original architectural features of the historic landmark building, along with the space’s double-height ceiling and large windows, naturally connecting the interior with the exterior, provided a catalyst for Sanayi313 Architects. The design concept is based on the idea of creating a welcoming salon, which incorporates strong Art Deco accents in a thoughtful nod to the jewellery on show.


The showroom is accessed through the main door of the apartment building and up a flight of stairs leading to the first floor. Once inside the impressive space, guests are greeted by a statement octagonal glass display unit with a bronze metal frame custom designed by Sanayi313 Architects that sits in the centre of the main jewellery showroom.


"We wanted to create a design scheme that would create a memorable experience for visitors, without overriding the pieces being showcased. It was important for us to echo the brand’s elegance; contemporary aesthetic and its Art Deco influences."

- Enis Karavil, Co-Founder and Creative Director of Sanayi313 Architects


The main room is an uninterrupted double-height space dominated by large symmetrical arches. Sanayi313 Architects applied especially designed wooden frames to the arches to celebrate their proportions in the room to stunning effect. The arches clearly ‘zone’ different spaces within the showroom. Marquetry flooring with a striking geometric design is used throughout the space, with jewellery showcased in glass display cabinets, anchored by a wooden base with drawers creating accessible storage.



Sanayi313 Architects selected furniture for the space that reflects Enis Karavil’s mantra of “maximalist expressions in minimalist details” for the showroom including a desk with curved features for customer consultations. A lounge area for customers provides a comfortable and relaxing area and features Sanayi313 Architects’ 07313 Side Tables.



Sanayi313 Architects invited Istanbul-based, ON-OFF Lighting Design and Consultancy, led by Ali Berkman, to collaborate on the lighting for the showroom, which plays a pivotal role in showcasing the jewellery collections on display. As the large windows of the showroom let in plenty of natural daylight into the space, the ON-OFF team executed a bespoke lighting system to achieve the optimum balance between natural and artificial light.



A private room, situated to the right of the main room and accessed via floor-to-ceiling glass doors, is where Melis Göral showcases its diamond collection in elegant glass cabinets. Here, the flooring changes to wall-to-wall carpet in grey, and the ceiling is covered with mirrored glass to make the room’s interior feel more spacious.



For the bathroom in the showroom, marquetry flooring has been used, while walls are clad in wooden panels. The sink is custom-made from a black and white Bianco Lasa Vena Nera marble block.



Address  Bebek, Cevdet Paşa Cd. No:51/1, 34342 - Istanbul, Turkey
Photography  İbrahim Özbunar
Interior Design  Sanayi313 Architects www.sanayi313.com

SHARE THIS

 Latest Edition

Mar / Apr 2026 edition is available now!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

Latest News

By G&G _ Magzine April 29, 2026
During Milan Design Week, where the city becomes an intricate map of overlapping visions and fleeting installations, Bodo Sperlein delivers a moment of rare coherence and depth with MENU exhibition that transcends the conventional boundaries of design to inhabit architecture as a living, breathing entity.
By G&G _ Magazine April 15, 2026
From March 31 to April 3, 2026, at the Shanghai New International Expo Centre, Hotel & Shop Plus 2026 Shanghai unfolded as far more than a trade fair: it emerged as a living, breathing platform where the very notion of travel dissolves, permeating every layer of contemporary lifestyle and spatial design.
By G&G _ Magazine April 10, 2026
Held in two phases, from March 18–21 and March 28–31 at the Canton Fair Complex, the 57th edition of CIFF demonstrated how design is no longer something merely displayed but something to be fully experienced through the senses: deconstructed, re-engineered and ultimately redefined in its deepest essence: matter .
By G&G _ Magazine April 6, 2026
Clerkenwell Design Week (CDW) is pleased to announce it will be returning to London’s EC1 on the 19 – 21 May 2026. Marking the 15th anniversary of this global design festival, a new curated series of largescale installations will be launched called Design Interventions .
By G&G _ Magazine February 19, 2026
At a time when design is redefining its priorities, the contemporary landscape of interiors, décor, and outdoor living is clearly shifting from a digital-centric vision toward a more human, emotional and nature-driven approach. This transition was strongly evident during the latest editions of Warsaw Garden Expo and Warsaw Gift & Deco Show , held at Ptak Warsaw Expo from 10th to 12th February 2026.
By G&G _ Magazine February 3, 2026
Merav Bustan, founder of the Berlin-based design studio bearing her name, is the creative force behind the interior design of the new boutique hotel, VIA Antwerp , located in the vibrant heart of the Zurenborg district.
MORE

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Popular Posts

By G&G _ Magazine May 4, 2026
In a world where true luxury is no longer defined only by comfort and elegance but increasingly by silence, nature and the ability to breathe, Hyatt Regency Dongguan stands out as an ideal destination to recharge and reconnect with what truly matters.
By Zhanna Lysohorova April 23, 2026
Praga district, once industrial and today filled with galleries, studios, cafés, and cultural spaces, is home to the vibrant Moxy Warsaw Praga . The hotel embraces the spirit of the neighborhood with a modern and playful design (typical of the Moxy Hotels concept) featuring industrial elements that echo the area’s historic character.
By G&G _ Magazine March 9, 2026
Between February 6 and March 8, Madrid Design Festival 2026 offered an intense program of exhibitions and events across the city. Throughout these days, it was possible to perceive the evolution of the festival, which expanded its program by integrating professional talks and meetings, revealing a strong desire among industry professionals to share the new Spanish approach to design with the world.