From April 8th to 13th, Milan will once again become the epicenter of global design as the 63rd edition of the Salone del Mobile.Milano welcomes over 2.100 exhibitors from 37 countries.

Paolo Sorrentino. La dolce attesa Fiera Milano, Rho – Pavs. 22-24 / Salone del Mobile.Milano 2025 ©Margherita Palli

As one of the most influential trade fairs in the industry, the Salone stands as a strategic hub, connecting key players, fostering innovation, and reinforcing Milan’s role as the World Design Capital. With 169,000 square meters of sold-out exhibition space, this year’s event is set to surpass expectations, hosting 168 debuting brands and 91 returning exhibitors, further amplifying its international scope.

A GLOBAL MEETING POINT FOR DESIGN EXCELLENCE

The Salone del Mobile is much more than a trade fair; it is a dynamic platform that nurtures creativity, strategic vision, and forward-thinking approaches to design. The event attracts decision-makers, buyers, designers, and investors from over 150 countries, making it a premier destination for industry leaders looking to discover the latest trends, materials, and technological innovations. The dialogue between design and culture is at the heart of the Salone, facilitated by a multidisciplinary approach that encourages fresh perspectives and groundbreaking solutions.

Robert Wilson. Mother Museo della Pietà Rondanini, Castello Sforzesco / Salone del Mobile.Milano 2025 ©Luciano Romano

THE CULTURAL PROGRAMME: A CONVERGENCE OF ART, DESIGN AND EMOTION

The 2025 edition features an ambitious four-act Cultural Programme - two in the city, two in the Salone Pavilions:

• Robert Wilson. Mother, from April 6th, open to the public.
  Place: at the Museo della Pietà Rondanini – Castello Sforzesco
  A moving tribute to Michelangelo’s Pietà Rondanini at Castello Sforzesco, bridging the Salone with Milan’s Art Week.

• Library of Light by British artist Es Devlin 
  Place: Cortile d'Onore of the Pinacoteca di Brera
  This extraordinary installation will illuminate the space with "a beacon of knowledge", celebrating the power of over 2.000 volumes selected and donated by Feltrinelli, and their role in shaping creative minds.

• Paolo Sorrentino’s Tribute to Waiting
  Place: Pavilions 22- 24
  The visionary eye of Oscar-winning director Paolo Sorrentino, accompanied by the scenographer Margherita Palli and a soundtrack by Max Casacci, will pay tribute to a universal feeling: waiting, the most sincere moment in life, marked by the beating of a mysterious heart. 

• Villa Héritage by Pierre-Yves Rochon 
  Place: Pavilions 13-15
  A luxurious interior concept inspired by Luchino Visconti’s Venice and the evocative music of Gustav Mahler. The task has been entrusted to Pierre-Yves Rochon, the absolute protagonist of the most exclusive international hotellerie.

Es Devlin. Library of Light Pinacoteca di Brera – Cortile d’Onore Salone del Mobile.Milano 2025 / ©Es Devlin Studio

EUROLUCE 2025: THE FUTURE OF LIGHT

Following the success of The City of Lights in 2023, the 2025 edition once again spotlights Euroluce, the premier biennale dedicated to the evolution of lighting. With 306 exhibitors - 45% of which hail from outside Italy - this year’s showcase will delve into urban and domestic lighting solutions, pushing the boundaries of innovation in sustainable and smart lighting design.

A key highlight will be The Euroluce International Lighting Forum (10th- 11th April, Pavilion 2) where renowned experts, including Marjan van Aubel, Stefano Mancuso, and Timothy Ingold, will explore the transformative role of light in shaping modern environments. Under the title Light for Life. Light for Spaces – they will feature more than 20 international speakers, including lighting designers, architects, artists, set designers, scientists, biologists, anthropologists, astronomers and psychologists, invited to share visions, intuitions, research and design practices with the aim of sparking a deeper understanding of the future of lighting through a multidisciplinary approach. An exceptional space will be hosting the forum: the Forest of Space Arena designed by the Japanese architect Sou Fujimoto, one of the most successful architects of the last ten years, and creator of the Grand Ring, a wooden structure with a 2 km circumference that will surround the national pavilions of the countries present at Expo 2025 Osaka.



Lighting design for Olympic Stadium Beijing Rogier van der Heide / ©Rogier van der Heide

CHAMPIONING THE NEXT GENERATION OF DESIGNERS

After marking its 25th anniversary in 2024, SaloneSatellite returns stronger than ever, featuring 700 emerging designers from 36 countries and 20 prestigious design schools. Themed NEW CRAFTSMANSHIP: A NEW WORLD, this edition will focus on the resurgence of artisanal craftsmanship and its impact on contemporary design. As a breeding ground for young talent, SaloneSatellite continues to be a catalyst for fresh ideas, offering an unparalleled platform for the industry’s rising stars.



A COMMITMENT TO SUSTAINABILITY

Sustainability remains a key priority for the Salone del Mobile. Since achieving ISO 20121 certification in 2023, the fair has continued its mission to promote eco-conscious practices. Exhibitors are encouraged to adopt Green Guidelines, ensuring that stands align with stringent environmental standards. By integrating sustainability into every facet of the event, the Salone is not only leading by example but also inspiring the entire industry to embrace greener, more responsible solutions.

Tram Salone del Mobile.Milano 2025 Communication Project. Salone del Mobile.Milano 2025 Dentsu Creative Italia (ATM Depot, Milan)

THOUGHT FOR HUMANS. - THE NEW COMMUNICATION CAMPAIGN

The new communication campaign “Thought for Humans.”, devised by Dentsu Creative Italy, for the 63rd edition of the Salone del Mobile.Milano goes back to the origins of design, reminding us that its expression and principal dimension is having been made by and for people: every single design responds to the needs, to the values and to the experiences of human beings. In fact, what we can expect to encounter at the Salone is the sort of design that is rooted in everyday life and aims to improve the quality of life, sublimating the relationship between body, matter and space.

The involvement of a photographer, and specifically a visual artist such as Bill Durgin, known for his ability to deconstruct and reinterpret the body, represents an innovative choice for the Salone del Mobile.Milano, marking a turning point in the communication of the trade fair. Through Bill Durgin's shots, the campaign does not simply present design as an object or function, but explores its deepest essence: its relationship with human beings. Durgin shows how light, wood, metal, fabric and bioplastic blend with human skin, making the message of sustainability, harmony and connection tangible. The five shots show how human and material intelligence can be integrated in a synergic dialogue and project, reflecting the very essence of contemporary design.

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