House 1

July 22, 2020

Namelok completed its first house inspired by liberal theories of mid-century architects like Lina Bo Bardi and Aldo van Eyck in Rotterdam, the Netherlands.


The design of House 1 serves as a perfect base for a young and modern family where three design principles are at the base: the kitchen as the beating heart, openness through horizontal and vertical connections and visible constructions versus tangible textures.
 



The house is situated at a new building site at the edge of Rotterdam, where it overlooks a typical Dutch polder landscape and where the skyline of the city centre is visible at the horizon. The landscape and beautiful view can be seen from the spacious and naturally exposed kitchen which extends all the way up to the roof, through the wide vide. However, the living room is completely different: a dim lighted room for more quiet and intimate moments with the family. The chimney separates the rooms, functions as a natural backbone throughout the house and also connects the garden area to the living area with its in- and outside fireplace.


These important features all revolve around the concept of maximizing human potential, which both Lina Bo Bardi and Aldo van Eyck used in their architectural concepts. The separation of the living areas with functional and natural features creates a different purpose for all rooms in the house. “We tried to create the home in such a way that all of the rooms have a different atmosphere for varying tendencies. It takes the concept of the two famous architects to adhere a different character to every space in the house as to make the family feel at home during any part of the day.


The materials used go together to form a minimalistic yet warm feeling for the design. The coarse plaster and frost grey bricks have a minimalistic design but add tangible textures to the inside and outside of the house and chimney. The vertical western red cedar slats add warmth, yet also define and unite the different parts of the house because of the difference in colour and texture.
 



The architectural label Namelok takes a lot of inspiration from fashion and therefore divides their projects in collections. House 1 was part of the AW17 collection ‘Playtime’ which is a tribute to Lina Bo Bardi and her radical and playful designs at the concept’s base. Every collection offers a new vision for coming projects.


Photography by Christian van der Kooy

www.namelok.eu   

SHARE THIS

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

Recent Posts

By G&G _ Magazine March 9, 2026
Between February 6 and March 8, Madrid Design Festival 2026 offered an intense program of exhibitions and events across the city. Throughout these days, it was possible to perceive the evolution of the festival, which expanded its program by integrating professional talks and meetings, revealing a strong desire among industry professionals to share the new Spanish approach to design with the world.
By G&G _ Magazine March 7, 2026
Inspired by Madrid’s long-lost Champs-Élysées, the HOFF designed by El Departamento, reinterprets the historic boulevard concept as a contemporary retail space where architecture, craftsmanship, and experience come together.
By G&G _ Magazine March 6, 2026
From 7 to 10 March 2026 , Hometex Shenzhen 2026 will welcome international professionals to Shenzhen for one of Asia’s most influential trade fairs dedicated to home textiles and soft furnishings.
By G&G _ Magazine March 6, 2026
UNUM Architecture, the visionary Portuguese design studio led by architect Miguel Ibraim da Rocha, has been named a Winner of the Best Luxury Commercial Architecture category by the prestigious Luxury Lifestyle Awards , for their exceptional work on the Metyis Technology Center in Gondomar, Portugal. This international recognition places UNUM among the global elite of architectural design firms, celebrated for their fusion of human-centered philosophy, refined aesthetics, and sustainable commercial architecture.
By G&G _ Magazine March 6, 2026
In a world where many hotels rely on polished aesthetics and predictable luxury, Piet Hein Eek offers a radically different vision. One of the most influential Dutch designers of the contemporary scene, Eek has built his reputation on redefining design through reuse, craftsmanship and imperfection. At the heart of this ecosystem lies the Hotel Piet Hein Eek - a project that embodies his philosophy and invites guests to experience design not as a static object, but as a living environment.
By G&G _ Magazine March 3, 2026
In the ever-evolving Mokotów district, where glass office towers rise beside traces of the city’s industrial past, Vienna House by Wyndham Mokotow Warsaw stands as a refined interpretation of contrast. The hotel captures the spirit of a capital that has rebuilt and redefined itself, blending brutalist echoes and a cleaner, more contemporary integration that reflects the innovative pulse of modern Warsaw.
MORE

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Popular Posts

By G&G _ Magazine March 9, 2026
Between February 6 and March 8, Madrid Design Festival 2026 offered an intense program of exhibitions and events across the city. Throughout these days, it was possible to perceive the evolution of the festival, which expanded its program by integrating professional talks and meetings, revealing a strong desire among industry professionals to share the new Spanish approach to design with the world.
By G&G _ Magazine February 24, 2026
From 5 February to mid-March 2026, across three emblematic locations in Madrid — Institución Libre de Enseñanza, Plaza de Colón and FORMA — LOEWE Perfumes presents Crafted Garden , an immersive installation conceived for Madrid Design Festival 2026 . The project unfolds as a sensory journey inspired by Renaissance gardens, bringing together nature, fragrance and contemporary craftsmanship in a multi-layered exploration of design and olfactory culture.
By G&G _ Magazine December 2, 2025
Situated in a prime location in the heart of the city, WestCord Eindhoven reveals its newly renovation that blends heritage, contemporary design, smart technology, and refined hospitality. The hotel’s refreshed identity marks a new chapter where history and innovation coexist, offering guests an elevated stay that feels both stylish and intuitively comfortable.