Designed in Paris and made in Europe, Groovaly rethinks furniture for vinyl collectors around a simple idea: records are meant to be seen, explored and played. From the patented Bloom system to the modular Golden Age Collection, its pieces bring the ritual of choosing music back into the room.

In an age of instant streaming and algorithm-led listening, vinyl offers something deliberately more physical: the simple ritual of choosing a record, placing it on the turntable and letting it play. Groovaly was born around that ritual, rethinking vinyl furniture not simply as storage, but as a way to make a collection visible, accessible and part of everyday life. The brand began with a frustration familiar to many record collectors. Hundreds of albums may be sitting only a few steps away, yet when they are packed tightly together with nothing but their spines visible, much of the collection gradually disappears from everyday life.

Romain Muller, the founder of Groovaly, found himself returning to the same records simply because they were the easiest ones to locate. Developed together with cabinetmaker Franck Simon, Bloom emerged through a process of experimentation, including as Muller and Simon readily admit, plenty of failed drawers. The eventual solution transforms a familiar piece of furniture into an unexpectedly tactile browsing mechanism. When opened, the patented drawer fans approximately 50 records into an arc, revealing their covers and allowing the listener to move through them almost like the pages of a book. The gesture is simple but it changes the relationship between furniture and collection. Instead of simply storing records away, Bloom puts them into play. Muller and Simon built the first pieces by hand, for themselves and for friends. Then a video of the mechanism was posted online almost on a whim. By the following morning, it had travelled far beyond their immediate circle, with thousands of collectors sharing it and asking where they could buy one.

That original idea now extends into the Bloom Console - a piece that hosts  around 200 records across three bays. At its centre is the Bloom fan-drawer, while the two side sections introduce a second browsing gesture. Here, records rest slightly raised at the back; a gentle press on the upper edge tilts a sleeve forward, allowing its artwork to appear without removing it from the collection. The side bases can also be removed, opening the compartments to books, speakers, objects or whatever else naturally inhabits the space around a record collection. Above, the surface provides a stage for the turntable, amplifier or mixer.

Finished in an understated Corbridge oak-effect surface with an open grain and matt character, the console is conceived to sit comfortably within the interior rather than behave like specialist audio equipment. Its modularity follows the same principle: one can function as a compact turntable console, while two or three can be stacked to create a larger hi-fi cabinet or record wall as the collection grows.

With the Golden Age Collection, Groovaly moves beyond a single browsing mechanism and develops a more complete furniture language around vinyl culture. It's a modular premium collection that looks to the 1970s (the period Groovaly describes as the golden age of vinyl) without turning nostalgia into pastiche. Rather than reproducing vintage furniture, it borrows from the decade's softer geometries: rounded edges, generous volumes and sculptural curves translated into a contemporary, highly controlled system.

Twelve signature compositions are built from seven modular elements, allowing different configurations to respond to the size of a collection, the equipment it accompanies and the way each owner lives with music. Each module follows a 42-centimetre grid, with widths of either 42 or 84 cm and a depth of 42 cm. This shared geometry allows pieces to align and stack freely, and means another module can be introduced years later without disrupting the composition. Removable light-wood feet provide another choice between raised arrangements and pieces sitting directly on the floor.

This September, Groovaly makes its Maison&Objet debut as part of Design District, the fair’s selection dedicated to emerging design. From 10 to 14 September 2026, visitors can discover the brand’s approach to vinyl furniture in person, explore the Bloom system and the wider collection, as well as a few new pieces created for the occasion.



Hall 5A - Stand E111

Official Website  www.groovaly.com