Palmira and GCA Architects unveil a room concept Praise to the Essential, celebrating the authenticity of materials and the elegance of simplicity. In a moment when travelers value emotional well-being and disconnection, the proposal reflects a new approach to Hotel Design, creating spaces that evoke tranquility, sensory experience and genuine comfort.

From October 21 to 23, 2025, at Fira de Barcelona - Gran Via, Interihotel reaffirms its position as the leading meeting point for professionals and brands shaping the design of hotels and restaurants. Among the standout presentations, Palmira and GCA Architects showcased a collaborative proposal that reflects on the essence of pleasure and redefines the way hotel spaces are experienced. With over 50 years of experience, Palmira is a benchmark in the contract furniture sector, celebrated for its quality, versatility, and ability to adapt to the unique identity of each project. While GCA Architects, an international studio of designers, architects, and engineers, brings a forward-looking vision, artisanal sensitivity, and commitment to innovation, delivering a holistic approach that spans every stage from concept to completion.

All the furniture has been manufactured by Palmira, showcasing its ability to deliver comprehensive turnkey projects that combine technical precision with material sensitivity. This proposal is Palmira’s second consecutive participation at Interihotel and GCA Architects’ first and it stands as a manifesto of honesty and essential beauty, where design acts as a catalyst for the human experience.