Prime XXI

November 17, 2019

LW, the design studio established a worldwide with offices in Dubai, Hong Kong and São Paulo, presents the interiors of Prime XXI in Saigon, Vietnam.

The bold, masculine interior, constructed to complement the tower’s architecture, makes use of a muted colour palette. Materials such as leather, timber and stone have been integrated into the space to evoke a opulent atmosphere, transporting visitors back to the glamorous side of the 1960s. Arguably the most striking details are the signature up-lit glass shard screens that add much drama to the venue. These can be moved around to divide or open up the space, and also grace the staircase down to the Z Lounge.

Custom made furniture is used throughout the restaurant, with a particularly flattering seating selection. Booths and copper frame dining chairs, all leather-clad, surround dark timber tables.

An emphasis on visible food preparation prevails in the restaurant’s layout. The main kitchen is enclosed by a marble top bar counter, inviting guests to observe how the meat is cooked in the log burning grill. There is also a meat ageing room with Himalayan Rock Salt walls.

Private and more open dining spaces have been created to suit diners’ requirements. Four enclosed private dining rooms offer an intimate atmosphere with spectacular river views.

In keeping with the restaurant’s design style, the washrooms are equally dramatic. Open filament lamps cast warm light at the vanity and the female washrooms include a comfortable lounge area.

Address: 33 Lê Duẩn Blvd, Quận 1, 70000 - Hồ Chí Minh, Vietnam
www.elements.vn/primexxi
www.lw.co

SHARE THIS

 Latest Edition

Mar / Apr 2026 edition is available now!

 Contribute

G&G _ Magazine is always looking for the creative talents of stylists, designers, photographers and writers from around the globe.

WRITE US

 Find us on

Latest News

By G&G _ Magzine April 29, 2026
During Milan Design Week, where the city becomes an intricate map of overlapping visions and fleeting installations, Bodo Sperlein delivers a moment of rare coherence and depth with MENU exhibition that transcends the conventional boundaries of design to inhabit architecture as a living, breathing entity.
By G&G _ Magazine April 15, 2026
From March 31 to April 3, 2026, at the Shanghai New International Expo Centre, Hotel & Shop Plus 2026 Shanghai unfolded as far more than a trade fair: it emerged as a living, breathing platform where the very notion of travel dissolves, permeating every layer of contemporary lifestyle and spatial design.
By G&G _ Magazine April 10, 2026
Held in two phases, from March 18–21 and March 28–31 at the Canton Fair Complex, the 57th edition of CIFF demonstrated how design is no longer something merely displayed but something to be fully experienced through the senses: deconstructed, re-engineered and ultimately redefined in its deepest essence: matter .
By G&G _ Magazine April 6, 2026
Clerkenwell Design Week (CDW) is pleased to announce it will be returning to London’s EC1 on the 19 – 21 May 2026. Marking the 15th anniversary of this global design festival, a new curated series of largescale installations will be launched called Design Interventions .
By G&G _ Magazine February 19, 2026
At a time when design is redefining its priorities, the contemporary landscape of interiors, décor, and outdoor living is clearly shifting from a digital-centric vision toward a more human, emotional and nature-driven approach. This transition was strongly evident during the latest editions of Warsaw Garden Expo and Warsaw Gift & Deco Show , held at Ptak Warsaw Expo from 10th to 12th February 2026.
By G&G _ Magazine February 3, 2026
Merav Bustan, founder of the Berlin-based design studio bearing her name, is the creative force behind the interior design of the new boutique hotel, VIA Antwerp , located in the vibrant heart of the Zurenborg district.
MORE

 Subscribe

Keep up to date with the latest trends!

Receive a dose of inspiration directly into your mailbox!

 Popular Posts

By G&G _ Magazine May 4, 2026
In a world where true luxury is no longer defined only by comfort and elegance but increasingly by silence, nature and the ability to breathe, Hyatt Regency Dongguan stands out as an ideal destination to recharge and reconnect with what truly matters.
By Zhanna Lysohorova April 23, 2026
Praga district, once industrial and today filled with galleries, studios, cafés, and cultural spaces, is home to the vibrant Moxy Warsaw Praga . The hotel embraces the spirit of the neighborhood with a modern and playful design (typical of the Moxy Hotels concept) featuring industrial elements that echo the area’s historic character.
By G&G _ Magazine March 9, 2026
Between February 6 and March 8, Madrid Design Festival 2026 offered an intense program of exhibitions and events across the city. Throughout these days, it was possible to perceive the evolution of the festival, which expanded its program by integrating professional talks and meetings, revealing a strong desire among industry professionals to share the new Spanish approach to design with the world.